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STEP RIGHT IN..

BUILDING A WORLD TO ENHANCE AN EXPERIENCE

Dearest Fellow Creatives,

An interesting thing happens when like minded people get together in the same space; potential is unlocked, problems get solved, and an inevitable honing of skills occurs. THAT’s the real value of being a member of Ad Fed.

We love the chance we get to collaborate with the Baton Rouge AdFed Club every year for the Addy Awards. When we were presented with this year’s Circus theme in our kickoff meeting with club chairs, we immediately began to look for ways to build a Circus world that was all about you, the club member. 

Immersive storytelling is primarily rooted in making the viewer the subject, because the medium allows them to be engulfed by what’s unfolding in front of them. So we decided to focus on the real value that the club brings to us, it’s members, and build a storyline around it.

 

(If you have trouble viewing the 360 video, click here to view via YouTube. Safari browser does NOT support 360 video at this time.)
 

STEPPING OUT OF CREATIVE ISOLATION

Creative Isolation. Now there’s an antagonist we all know well, right? Whether you’re a one person freelance operation, or a fully staffed agency, the silos that we unintentionally build around ourselves can stifle what we’re able to deliver to our clients. This was the narrative around which we built our two deliverables for this year's show. 

The VR experience was a mechanism to subtly prepare attendees for the value proposition we were presenting in the Show Intro, and set a stage of intrigue and mystery about what was going to unfold once the show started. The intention of presenting these two show assets in this way was to sharpen the focus on the value of bringing Advertising pros together so they can GROW, which is what the Ad Fed is all about.

But outside of the context of the Addy’s, we discovered that there are fantastic opportunities that present themselves in a world that’s built from the ground up to enhance a brand message.

That’s what we want to do in this space, take your ideas for value added immersive content, and make them a reality for your clients. Be it 360 video, a 3D rendered environment, a story sequence that fuses multiple asset types together, or even fully interactive VR and AR experiences. 

If you can imagine it, we can build it, and everyone, everyWHERE, can get on board; whether on a phone or tablet, in a browser, or on a headset.

So IMAGINE away, DESIGN away, SCRIPT away.  We’re ready to bring whatever you can throw at us to life.

Seeing all sides of the story is a rare commodity indeed, so seize this opportunity to… IMMERSE!

Lotsa love,

Wes Kennison, Creative Director

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More than just 360

Launch Media is proud to now offer services to produce immersive user experiences.

- 360 Video 
- VR Story Content
- 3D Modelling and Animation
- Interactive AR/VR Dev

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